How to convince management to implement a digital strategy?

The digital transformation is no longer merely an option but a necessity. Companies are operating in an increasingly digital environment and it is necessary for each to equip itself with the tools to compete with its rivals. If you’re clear about the importance of the digital transformation, but members of the company leadership are still a little reluctant, here are a few arguments to convince them.

7 benefits of the digital transformation in your company

These are some of the facts that should motivate your company’s CEO to address digital transformation, whether he is running a large organization or an SME.

1. Customer confidence

Members of your audience are totally adapted to the new technologies and a good percentage are digital natives. Their consumer habits are clearly influenced by an attachment to the digital world and if you want them to have confidence in you as a supplier you must try to adapt and offer them what they expect.

2. New business opportunities

Incorporating the Internet as a channel in your commercial strategy allows you to get new clients, establish synergic collaborations with other companies and increase the volume of your business. If you have a good digital reputation, everything will be much easier.

3. Managerial economics

Time, economic resources, the brand and people are the main resources of any company. If, thanks to technological innovation, you manage to save time and improve the quality of your company’s internal processes, the initial expense will soon translate into a very profitable investment. Productivity improves and, in doing so, costs are reduced. As a result, margins and profits are also multiplied.

4. Access to valuable information

CEOs are faced daily with important decisions that condition the future of their company. Having reliable information makes the possibility of getting it right much greater. If you have access, big data allows you to obtain, organize and explore useful data to identify your audience and their main needs.

5. More accessible internationalization

The implementation of a digital strategy and internationalization are independent issues, but it is clear that the former facilitates accessibility and development in international markets, which is key in today’s globalized market. You will be able to expand markets (geographically speaking) and deal with clients or collaborators from all over the world, minimizing physical and cultural barriers.

6. Paradigm shift

The only constant is change, much more so in business. The digital update allows you to reconsider all the parameters and assumptions of traditional activity. It offers you the opportunity to acquire a new business concept, explore new business areas, decentralize your work, promote a powerful culture of innovation and, in short, compete better in your sector.

7. Talent and differentiation

Talent wants to work in modern and technologically advanced environments. Hand in hand with this reality, you will be able to develop new products and services, optimize the existing ones and be more attractive as a brand and boost a differential competitive advantage.

Few people doubt it anymore: the digital transformation is the future, but also the present. We hope that these arguments will help you convince the management of your company to take a firm step forward.

Low-cost tools to start the digital transformation in your company

The digital transformation is here to stay. It’s no longer optional in your business. In fact, if you haven’t already started this process, you’re probably losing money and competitive power to your competition. This is a reality, whether you belong to an SME or a large company.

At this time and as the purchasing manager of your company you should be familiar with or at least know of some of the tools that can help start the transformation process. Some tools will help you manage the purchasing and procurement process, others will help you organize your daily tasks and be useful to your colleagues.

10 low-cost tools to start the digital transformation process

Below is a selection of low-cost or free tools that can be useful in the beginning of a complicated transformation process from which your company will emerge strengthened, both economically and in competitiveness.

CRM

One of the most necessary tools in the management of a business at a digital level is a CRM. CRM systems allow you to know and manage the relations with your existing and potential clients. Zoho’s software (which has a free trial version) is one of the most popular applications in this area. At the end of a free trial period it offers a range of affordable solutions.

Digital Presence

Knowee, which offers a wide variety of functions aimed at the corporate management of digital business cards, is also a valuable CRM software. It not only allows you to create corporate business cards and share them, but it can also scan the cards of your contacts and store them in a visual card holder. Knowee acts as both a business card and a database.

In addition, Knowee creates a completely new channel of corporate communication through which to inform customers and suppliers about campaigns, promotions and events from a complete corporate control panel that integrates with card usage statistics.

In addition to all this Knowee is also a clear example of a digital transformation that translates into savings in costs, logistics and paperwork, thus helping to reduce the carbon footprint. A free plan is available for individual users.

Procurement Management

For procurement purchasing managers can use management tools such as Precoro, which facilitate, among other functions, the management of suppliers or the company’s product catalogue, the creation and sending of purchase orders and the analysis of expenditure data or invoicing. It offers a free trial and various payment plans.

Project Management

Free to download, platforms like Trello allow remote management of teams as well as collaborative work and the organization of projects and tasks.All this through a simple system based on boards, lists and cards. Other platforms such as Evernote allow similar functions in terms of organizing tasks or annotating ideas.

Social Networking

A very useful tool for the management of social networks and one of the most used in the business environment is Hootsuite, which allows you to schedule publications for different accounts of Twitter, Facebook, LinkedIn, Instagram, etc. A free version is available.

On the other hand, if you don’t want to limit yourself to sharing posts that contain only one copy (which is not recommended), tools like Canva can help you create simple designs in their free version or simply resize images to fit the appropriate publication size.

In addition to all these, tools such as Mailchimp, for the automation of email campaigns; Shopify, one of the most popular ecommerce platforms with which to manage orders and products, or Inbound Manager Pro, which incorporates CRM, automation or content functions, are also very useful.

Remember, it’s not the names of the tools that are important, but whether they meet the functions and needs that best suit your company. Search and compare, but don’t let things slide. The important thing is to start the digital transformation process as soon as possible.

Bonus

A recent discovery we want to share with you: Milanote, a tool for organizing your creative projects into beautiful visual boards.

Created to replicate the feeling of working on a wall in a creative studio – visual, tactile and sometimes a bit messy, Milanote is a great fit for freelancers in both the marketing and design spaces. It has heaps of built-in templates to help you get started with a variety of different projects, from creating a moodboard to set out the visual direction for a project, to writing a creative brief. Its sharing features make it a great option for those who regularly provide work to clients for feedback.

Milanote’s basic plan is available for free with no time-limit. A nice freshener!

                                                                                                                                                                                                                    

Keys to efficient purchasing management

 In-company purchasing management is fundamental to generating value, growing revenue and increasing corporate profits. However, it often becomes an area where SMEs do not take full advantage. In most cases this is due to a lack of time or human resources and in others, to a lack of specific knowledge.

That’s why, from Knowee we want to help you implement a much more efficient and productive business procurement process.

How to improve purchasing management in the company

We propose a series of actions that will help you manage your business purchases more efficiently.

1. Define the processes of your purchasing cycle

One of the first things you will have to analyze is your own purchasing process. An overall picture of the process will help you to identify its various pros and cons and any possible opportunities available for optimizing it and improving its performance. It is essential to reduce the workload of your manager or purchasing team. It may even be necessary to expand your purchasing team.

2. Make a purchasing plan

Many companies do not work with a clear purchasing strategy or plan. They make purchasing decisions on the basis of need, i.e. when they run out of stock.

To work more efficiently means working with a higher degree of planning. Such planning can be a long process and can lead to unforeseen results, but you can use the data from previous years to make your estimates.

Your inventory will play a key role in your planning. It is important that you monitor or review it periodically.

3. Automate your processes

The automation of purchasing processes is absolutely key to efficiency improvements. For example, using ERP software can help centralize and organize all the key operational information of the different departments that make up your company. As far as the purchasing process is concerned, it can help you and your team to automate the issuing of purchase orders, orders or invoicing.

There are specific platforms available to purchasing departments for the contact, communication and negotiation with suppliers or the monitoring of budgets and offers. You will also find specific tools to control your purchasing and procurement processes and help with supplier selection.

All these automation tools make it easier for you to establish your needs, organize all valuable information, speed up processes, schedule your purchases and avoid duplication of work.

4. Establish win-win partnerships

Suppliers are the foundation of any business. It goes without saying that good relationships with them are fundamental (while always putting the interests of your company first). You will have to assess factors such as price, quality, supply time, payment facilities, response time to queries about quotations etc. but, above all, their supply capacity.

Depending on the volume of your business, you may want to centralize your suppliers as much as possible. Why? Centralization of suppliers can translate into significant discounts or advantageous payment facilities in your purchasing process or, at the very least, a better negotiating position.

Whatever the supplier situation you must keep focus of your company’s best interests. Constantly analyze the market of suppliers, what your competition does and do not rule out making small supply tests for the optimizing of your processes. Don’t get stuck in a rut.

5. Communicate with your team

You will already know that communicating with your team is important, but it remains a common source of problems. Communication with your purchasing team will help you to know how the purchasing process works from the point of view of those who manage it on a daily basis. Sharing information, delegating and involving others in the company’s strategy is key to improving efficiency.

Implementing processes for greater efficiency is key to getting the most out of your company’s purchasing management. Without a focus on efficiency your business will stagnate. The digital transformation is on your side.

How long does it take to implement Knowee in my company?

Digital business cards are gaining greater acceptance every day thanks to a professional environment that seeks digital transformation solutions, paper and cost savings and is aware of the advantages they offer compared to physical cards. Knowee has positioned itself as an essential digital business card tool if you are looking for versatility, efficiency and innovative value.

How long does it take to implement Knowee in your company?

Implement Knowee step by step

The first thing you should know is that its implementation can be as fast and agile as your company needs.

  1. If you choose one of the various predefined card designs from Knowee, you can use the tool immediately. However, if you need to transfer an existing design you have on paper to the online world, Knowee can create a custom template and the system can be up and running in a matter of hours.
  2. Once configured, you can create users and cards based on the templates you have set up as and when required. If you require a large number of cards, Knowee offers you the initial creation of all those users and cards. Just fill in the table provided and send the design of your card and within a few days you will have all the cards ready to go.
  3. Furthermore, Knowee also facilitates automatic integration with your active directory system (AD, LDAP); thus, the creation, modification and deletion of cards is done automatically without the intervention of users or administrators. This is especially useful for medium and large companies because the source information is always the employee directory.

Get the most out of Knowee

In addition to the digital business card creation service for which Knowee is best known, you should be aware of the complementary functionalities offered by the tool.

  • Beyond all the contact data provided in your identification, Knowee makes it possible to use your cards as a corporate communication channel. Through a card it is possible to add multimedia content such as corporate videos, promotions, event invitations, banners, documents, always managed by the company but not by the user.
  • With Knowee, you can also have corporate email signatures. How? Through an add in for Outlook. This will allow centralized control of signatures across the company and changes to be made instantaneously. The implementation of this system will depend on the company’s IT department, but will be no different from the installation of any other software tool used by the company.
  • Both the web and the apps allow for single sign-on corporate authentication. What does this mean? That any user can use the same corporate credentials that they already use to access any other company platform to identify themselves in Knowee.
  •  URL masking allows the cards to be accessed through a personalized URL such as https://bcards.tuempresa.com/tarjeta, giving the impression that it is a product created and provided by your own company.

Knowing all that Knowee can bring to your company in your digital transformation process, you will appreciate the speed and simplicity of its implementation.

This short investment of time will be of significant benefit to your reputation and that of your company. Go on. Try it.

5 ways to increase the reach of your business through digitalization

No company can escape the pressing need to go digital. Entities from any sector are committed to changing their structure and mode of operation in an era in which new technologies mark the economic fabric. In this post, we talk about 5 ways to increase the reach of your business through digitalization, although first we will address a number of key issues that you should know before.

What is digitalization?

Digitalization is a coordinated process of actions that aim to conquer a still uncharted territory, in constant change. For some companies, the digitalization is based on creating accounts in social networks, having a website or including digital products in the day to day.

However, experts are betting on more ambitious definitions, such as the one that advocates the creation of a business strategy after the use of these new tools and technologies. Don’t forget this premise.

First steps for a company to go digital

Companies must draw up an action plan for digitalization. That will be the first step for many others. In this case, the first thing to be analysed is the company’s culture, or in other words, the way in which the people who work in the company relate to each other and the image they reflect abroad.

Subsequently, topics such as understanding new customers, working on the new business model and investing in new products and services will be discussed.

There are other steps, such as setting and renewing objectives, studying loyalty or keeping up with innovations.

Ways to increase the reach of the company with digitalization

There are many different ways to increase the reach of the company when the digitalization of the company is already underway. Here’s five of them:

1. Increase online presence. Creating a website, a virtual store or increasing the presence in social networks are actions that allow to reach a larger audience and, ultimately, a greater number of people.

2. Improve SEO positioning. To do this, it is convenient to create exclusive content and attract a potential customer. It is time to incorporate new online marketing professionals or outsource this service to an agency in the sector.

3. Establish new channels of communication with the client. In a world where relationships are less and less materialized with the face to face between both sides of a counter, new forms of communication must be created. Among them, the use of tools such as chatbots, based on the responsiveness of artificial intelligence, should be highlighted.

4. Consider different forms of payment. It’s time to look for an alternative to the traditional cash or card payment. This opens up a new horizon for the rise of PayPal, mobile payments, digital currencies, and more.

5. Use a digital business card, such as Knowee. This is a way to present yourself to the 2.0 community in a simple, innovative and differentiating way. through a card that also allows the transmission of updated and dynamic content and makes it easier for the receiver to save you as a contact

These are 5 ways to increase the reach of your business through digitalization, but there are many more that you will discover as your entity takes new steps in this process.

3 ways to implement time registration in your company

This year, the government has made it obligatory for companies to implement time registration of their employees in order to accurately and precisely record their entry and exit times and thus avoid problems related to non-completion of the working day. In the light of this new obligation it is in the interest of company owners to get up to speed on time registration.

The hourly recording of the working day helps foster a more stable workforce and subsequently improves the employability of all workers. Every company now has to record every working day completed by each of its workers, guaranteeing that the stipulations of their contracts are met.

Below we will look at the most effective ways of implementing time registration.

The 3 best ways of implementing time registration

While time registration is now compulsory it does not necessarily follow that companies will know how best to implement it or what options are available to them.

Paper registration

This is the oldest and most traditional method of time registration, as well as being the most economical.

The major disadvantage of this system is that  it is not one that inspires much confidence because its reliability can be easily questioned under inspection In addition it is not robust and can lead to the waste of valuable time in comparison to other more automated time registration systems.

Time card machine

The time card system is another classic way of clocking in and out at work. Time registration systems via token or card have steadily improved with advances in technology.

One of their main advantages is that all records are stored automatically. In addition, they bring savings on time and effort required and the resulting data cannot be easily manipulated by employees.

Although the cost of token or card systems can be high, anything up to €600, the resultant ease and security benefits can outweigh the expense. Such systems are not a good option for employees who perform work that requires a lot of mobility or who work remotely.

Registration via devices or computers

Thanks to the digital transformation of your company you can now implement time registration through devices that computerise the clocking in and out of your workers.

They are systems that work in a very simple way and cannot be easily manipulated.

What programs can you use to manage time registration?

There is a multitude of available softwares designed to manage time registration and all other issues related to the payroll of your employees: Workmeter, Sesame Time, Intratime, Beebole, Sage Time Control, A3time Management, myGESTION, Time Laboris, Timecamp, Tam Tam and Timenet.

These are among the best programs and applications for implementing a rigorous time registration system at your company. Among them there will be some that can be adapted to perfectly serve your company’s particular needs.

Advantages of digital versus physical cards

The business card has come a long way from its beginnings in 15th century China. Until even very recently its principal function has been as a presentation and reminder of contact details. The adaptation to new technologies has led to the digital business card, which incorporates important advantages over more traditional ones.

Main advantages of the digital card

Digital cards are replacing the classic printed card. There are many reasons why that the business card has been incorporated into the digital transformation process.

Perfect adaptation to the evolution of professional relations

The business card is not something used only for meetings. Traditionally it has also been attached to letters of introduction, commercial estimates, product catalogues and countless other documents that are exchanged between individuals in their professional activity.

Today, almost all of these types of communication are done digitally. So it only seems natural that that you should have digital support for the business card as well, avoiding the cumbersome process of transcribing its data into a digital file.

Compliance with data protection laws

When you are given a business card, you must bear in mind that you are collecting data that the GDPR (General Data Protection Regulations) considers susceptible to protection. Normally, you will also be preserving it and including it in a file, either in physical or digital form. The same thing applies to your details when you send them.

Each exchange of these physical cards should be accompanied by the corresponding consent of the deliverer. In reality this is rarely the case. The digital card leaves an indelible mark of its voluntary delivery and its very format is an expression of consent to its conservation and inclusion in a file of professional contacts.

Saving paper and social responsibility

Global warming is one of the most socially sensitive issues of today. Your company has to align itself with sustainable development goals when corporate social responsibility commitments are becoming increasingly relevant among customers’ decision-making criteria.

If it is important for the client, then it is only logical that such an alignment with sustainability goals is a concern for all other companies. A large number of these companies seek to work with others that clearly represent the same values that they have integrated into their brand.

One of the main causes of global warming is deforestation. Therefore, reducing or even eliminating the use of paper has become one of the fundamental objectives of companies, as much for environmental reasons as for more longstanding logistical and economic reasons.

Your digital card not only dispenses with paper, but also with those processes and polluting materials derived from its printing and distribution: printing machines, inks, photolithography plastics, shrink-wrapping, boxes and all the energy consumption that these require.

If we take into account the permanent need for data updating, cost savings, infinite availability and the projection of a modern image, your digital card will be fundamental to expressing your corporate identity and values.

Post event follow-up email template

After having invested time, effort and money getting leads at an event it’s time to connect with them through different strategies in email marketing. A very important detail to take into account with respect to email marketing is that the effectiveness of your mailings will depend largely on their content. Also, the conversion rate is directly related to the effectiveness of your landing page in provoking user need.

Recommendations for creating your emails

Emails that are part of an email marketing campaign to leads gathered at an event have a very different purpose from other types of emails. You should take into account the following factors in your digital corporate communication strategy.

Capture attention with the subject

The subject, the title of your email, is key. It’s the first thing your leads will read in their inbox. You must strive to capture attention and seduce the reader into opening the mail.

Use a call to action

Once people have opened your mail it is very important that they are immediately confronted with a call to action. Embedding videos in the body of the email is a great way to get your message across. A video should obviously focus on an article, news item or service that is of interest to the lead, such as a new product that you have just launched on the market.

Take advantage of social networks

If you make it easy for your email content to be shared across social media, it will reach many more people through your leads. It is good practice to include share buttons on Facebook, Twitter and Instagram.

Facilitate maximum conversion

What’s important ultimately is that you get those sales you’ve targeted. All efforts must be directed to the purchase action. With this in mind it may be good to include a button to buy or see more information just below the video. You can even include the purchase action within the video itself, so that the audiovisual content itself becomes a CTA.

Don’t be confused with spam

One of the main risks you run with email marketing is being identified as spam. If this happens, your leads will receive your messages in their “junk” mailbox instead of their “inbox”. Try not to send the messages from your “info@”account, as this type of account is often associated with mass mailings.

Finally, choose the best time for sending your mailing

It is essential that you launch your email marketing campaigns at the most appropriate times so that your leads can spend some time reading your messages. For example, if you send them in the middle of the work day, chances are that no one will open them and they will go unnoticed. With these simple guidelines you already have what it takes to start making the most of your campaigns.

Digital cards are more distinctive and innovative, adapted to the new time

Digital marketing is evolving by leaps and bounds, adapting to continuous technological changes and user tastes. That’s why, since Knowee we have collected a series of trends that we believe you should take into account when drawing up your digital marketing plan for 2020.

Microinfluencers

The microinfluencers have become a very effective marketing medium, thanks to the direct and personalized treatment they provide.

As these are more specific niches targeting a particular sector, microinfluencers can generate greater confidence by advertising an article to their followers.

This trend has already grown so much during 2019 that just in Spain alone 60% of marketing professionals already use microinfluencers to achieve their objectives and everything seems to indicate that  trend will continue in 2020.

Snack ads

If you use the YouTube app on your mobile, you’re probably completely familiar with snack ads, short ads with a maximum duration of 10 seconds. In the same way, bumper ads are recommended by Google, as they have a duration of 6 seconds and allow you to reach more users in a short period of time.

A study published in Medium reports that 89% of users pay attention to an advertisement during the first 10 seconds, but at 20 seconds they drops to 80%, at 30 seconds to 60% and at the minute below 46%.

Video content has become increasingly important in the last decade, so it is clear that monetization and advertising through audiovisual content can not be ignored. Video ads show a greater degree of interaction and help to make purchasing decisions.

Voice Assistants

According to data from the first 2019 wave of the General Media Study 10.7% of Spaniards use virtual voice assistants, representing more than 4 million people, and around 480,000 households using intelligent loudspeakers. In the midst of the era of immediacy, the rise of this type of assistant lies in the comfort they provide to the user.

This also implies a necessary change in the content strategies of companies and in SEO, which is no longer based solely on the use of keywords but on the so-called long tail keywords, i.e. semantic or conversational phrases. It’s called semantic SEO.

Artificial Intelligence

Companies are increasingly looking to get closer to the user, give them a personalized service  and offering them a greater degree of interactivity that allows them to resolve their concerns. Artificial intelligence (AI) plays a great role in this.

Instant messaging channels are increasingly the order of the day to address these concerns, but also chatbots, which thanks to artificial intelligence try to offer customers a personalized service through real-time conversations.

Interactive Contents

The user likes to feel connected and participate in what is happening around them. This is why interactive content searches and immersive situations such as interactive videos, questionnaires and surveys, virtual reality or augmented reality are very attractive to consumers.

In this sense, the potential of 5G may mean a great growth of these type of techniques and technologies that offer unique experiences and increase the engagement of any brand.

Some of the main trends in digital marketing fort 2020 seem therefore to be linked to the generation of audiovisual content, personalization and the degree of consumer interaction and an increasingly important role for artificial intelligence.

Differences between Knowee and other tools

In the midst of the digital era, when new technological advances are made every day, it’s vital to keep up with the latest trends. This is never more true than in the business world, where falling behind or getting ahead of the competition on new tools can be the difference between success and failure.

It is in this spirit that tools such as Knowee provide new channels of corporate communication through digital business cards. Digital cards are more distinctive and innovative, adapted to the new times, but also more agile, flexible, comfortable and sustainable.

What makes Knowee different from other tools?

There are many other tools that can be used to create dynamic business cards – Camcard, ABBYY Business Card Reader, Moo, icon or DiHola! to name a few – but what gives Knowee the edge over them all?

Card creation

Firstly, unique to in this sector, Knowee enables users to create a variety of digital business cards in web format and bearing the exact image of the company . The cards are automatically identified with a code (URL) and a QR code that can be easily shared.

For creating the cards, the options in terms of design, styles and fonts are almost infinite, and they can even be added to email signatures. Cards can also be created directly from social networking information like that found in LinkedIn and Facebook.

Storage

Knowee not only allows you to accumulate other cards received (as do other apps) but also allows you to read their content, save them as a contact, add notes and search the ‘card holder’ by any field.

The cards in the ‘card holder’ can be shared with anyone and can also be exported directly to an Excel file for inclusion in any CRM.

Administration

It is in its administration that Knowee truly stands out from other applications. Its corporate functions are its greatest advantage:

  • Centralised management of card creation, modification and deletion by an administrator (or automated).
  • Management of the content and appearance of all the company’s cards in real time
  • Display of usage statistics for each card.
  • Centralised real time management of the email signature of all employees
  • Creation and export of a corporate ‘card holder’ (card CRM).
  • Corporate web and mobile authentication (SSO).
  • Integration with all company systems
  • Possibility of operating in “white label” mode.

Card view

It is also possible to make calls, establish direct contacts to locations or websites through the card. The data can be downloaded to your mobile phone’s address book and to applications such as Outlook or converted to multiple file types such as CSV and vCard.

Sharing the card and saving the contact has never been so easy. Knowee is cloud based, independent of devices and presents no compatibility issues: it is web standard.

Card exchange

Swapping cards is also very easy: through SMS, WhatsApp, email, Facebook, Twitter, LinkedIn, Skype, Bluetooth, NFC, AirDrop and even through QR, because you are actually sharing a web page. Its attributes position Knowee as the most complete tool in the sector of information exchange.

Other features

More than simply a business card, Knowee is a brand-new communication channel to which content can be added in real time: corporate videos, a banner, an offer, a promotion, an event, call to actions, links to content, documents, etc.

Every lead that see the card will be getting all that content too. And the same functionality is available for company mail signatures. These last aspects complete some of the main features of Knowee. What are you waiting for? Dive into the digital world.