How long does it take to implement Knowee in my company?

Digital business cards are gaining greater acceptance every day thanks to a professional environment that seeks digital transformation solutions, paper and cost savings and is aware of the advantages they offer compared to physical cards. Knowee has positioned itself as an essential digital business card tool if you are looking for versatility, efficiency and innovative value.

How long does it take to implement Knowee in your company?

Implement Knowee step by step

The first thing you should know is that its implementation can be as fast and agile as your company needs.

  1. If you choose one of the various predefined card designs from Knowee, you can use the tool immediately. However, if you need to transfer an existing design you have on paper to the online world, Knowee can create a custom template and the system can be up and running in a matter of hours.
  2. Once configured, you can create users and cards based on the templates you have set up as and when required. If you require a large number of cards, Knowee offers you the initial creation of all those users and cards. Just fill in the table provided and send the design of your card and within a few days you will have all the cards ready to go.
  3. Furthermore, Knowee also facilitates automatic integration with your active directory system (AD, LDAP); thus, the creation, modification and deletion of cards is done automatically without the intervention of users or administrators. This is especially useful for medium and large companies because the source information is always the employee directory.

Get the most out of Knowee

In addition to the digital business card creation service for which Knowee is best known, you should be aware of the complementary functionalities offered by the tool.

  • Beyond all the contact data provided in your identification, Knowee makes it possible to use your cards as a corporate communication channel. Through a card it is possible to add multimedia content such as corporate videos, promotions, event invitations, banners, documents, always managed by the company but not by the user.
  • With Knowee, you can also have corporate email signatures. How? Through an add in for Outlook. This will allow centralized control of signatures across the company and changes to be made instantaneously. The implementation of this system will depend on the company’s IT department, but will be no different from the installation of any other software tool used by the company.
  • Both the web and the apps allow for single sign-on corporate authentication. What does this mean? That any user can use the same corporate credentials that they already use to access any other company platform to identify themselves in Knowee.
  •  URL masking allows the cards to be accessed through a personalized URL such as https://bcards.tuempresa.com/tarjeta, giving the impression that it is a product created and provided by your own company.

Knowing all that Knowee can bring to your company in your digital transformation process, you will appreciate the speed and simplicity of its implementation.

This short investment of time will be of significant benefit to your reputation and that of your company. Go on. Try it.

Advantages of digital versus physical cards

The business card has come a long way from its beginnings in 15th century China. Until even very recently its principal function has been as a presentation and reminder of contact details. The adaptation to new technologies has led to the digital business card, which incorporates important advantages over more traditional ones.

Main advantages of the digital card

Digital cards are replacing the classic printed card. There are many reasons why that the business card has been incorporated into the digital transformation process.

Perfect adaptation to the evolution of professional relations

The business card is not something used only for meetings. Traditionally it has also been attached to letters of introduction, commercial estimates, product catalogues and countless other documents that are exchanged between individuals in their professional activity.

Today, almost all of these types of communication are done digitally. So it only seems natural that that you should have digital support for the business card as well, avoiding the cumbersome process of transcribing its data into a digital file.

Compliance with data protection laws

When you are given a business card, you must bear in mind that you are collecting data that the GDPR (General Data Protection Regulations) considers susceptible to protection. Normally, you will also be preserving it and including it in a file, either in physical or digital form. The same thing applies to your details when you send them.

Each exchange of these physical cards should be accompanied by the corresponding consent of the deliverer. In reality this is rarely the case. The digital card leaves an indelible mark of its voluntary delivery and its very format is an expression of consent to its conservation and inclusion in a file of professional contacts.

Saving paper and social responsibility

Global warming is one of the most socially sensitive issues of today. Your company has to align itself with sustainable development goals when corporate social responsibility commitments are becoming increasingly relevant among customers’ decision-making criteria.

If it is important for the client, then it is only logical that such an alignment with sustainability goals is a concern for all other companies. A large number of these companies seek to work with others that clearly represent the same values that they have integrated into their brand.

One of the main causes of global warming is deforestation. Therefore, reducing or even eliminating the use of paper has become one of the fundamental objectives of companies, as much for environmental reasons as for more longstanding logistical and economic reasons.

Your digital card not only dispenses with paper, but also with those processes and polluting materials derived from its printing and distribution: printing machines, inks, photolithography plastics, shrink-wrapping, boxes and all the energy consumption that these require.

If we take into account the permanent need for data updating, cost savings, infinite availability and the projection of a modern image, your digital card will be fundamental to expressing your corporate identity and values.

Post event follow-up email template

After having invested time, effort and money getting leads at an event it’s time to connect with them through different strategies in email marketing. A very important detail to take into account with respect to email marketing is that the effectiveness of your mailings will depend largely on their content. Also, the conversion rate is directly related to the effectiveness of your landing page in provoking user need.

Recommendations for creating your emails

Emails that are part of an email marketing campaign to leads gathered at an event have a very different purpose from other types of emails. You should take into account the following factors in your digital corporate communication strategy.

Capture attention with the subject

The subject, the title of your email, is key. It’s the first thing your leads will read in their inbox. You must strive to capture attention and seduce the reader into opening the mail.

Use a call to action

Once people have opened your mail it is very important that they are immediately confronted with a call to action. Embedding videos in the body of the email is a great way to get your message across. A video should obviously focus on an article, news item or service that is of interest to the lead, such as a new product that you have just launched on the market.

Take advantage of social networks

If you make it easy for your email content to be shared across social media, it will reach many more people through your leads. It is good practice to include share buttons on Facebook, Twitter and Instagram.

Facilitate maximum conversion

What’s important ultimately is that you get those sales you’ve targeted. All efforts must be directed to the purchase action. With this in mind it may be good to include a button to buy or see more information just below the video. You can even include the purchase action within the video itself, so that the audiovisual content itself becomes a CTA.

Don’t be confused with spam

One of the main risks you run with email marketing is being identified as spam. If this happens, your leads will receive your messages in their “junk” mailbox instead of their “inbox”. Try not to send the messages from your “info@”account, as this type of account is often associated with mass mailings.

Finally, choose the best time for sending your mailing

It is essential that you launch your email marketing campaigns at the most appropriate times so that your leads can spend some time reading your messages. For example, if you send them in the middle of the work day, chances are that no one will open them and they will go unnoticed. With these simple guidelines you already have what it takes to start making the most of your campaigns.

Digital cards are more distinctive and innovative, adapted to the new time

Digital marketing is evolving by leaps and bounds, adapting to continuous technological changes and user tastes. That’s why, since Knowee we have collected a series of trends that we believe you should take into account when drawing up your digital marketing plan for 2020.

Microinfluencers

The microinfluencers have become a very effective marketing medium, thanks to the direct and personalized treatment they provide.

As these are more specific niches targeting a particular sector, microinfluencers can generate greater confidence by advertising an article to their followers.

This trend has already grown so much during 2019 that just in Spain alone 60% of marketing professionals already use microinfluencers to achieve their objectives and everything seems to indicate that  trend will continue in 2020.

Snack ads

If you use the YouTube app on your mobile, you’re probably completely familiar with snack ads, short ads with a maximum duration of 10 seconds. In the same way, bumper ads are recommended by Google, as they have a duration of 6 seconds and allow you to reach more users in a short period of time.

A study published in Medium reports that 89% of users pay attention to an advertisement during the first 10 seconds, but at 20 seconds they drops to 80%, at 30 seconds to 60% and at the minute below 46%.

Video content has become increasingly important in the last decade, so it is clear that monetization and advertising through audiovisual content can not be ignored. Video ads show a greater degree of interaction and help to make purchasing decisions.

Voice Assistants

According to data from the first 2019 wave of the General Media Study 10.7% of Spaniards use virtual voice assistants, representing more than 4 million people, and around 480,000 households using intelligent loudspeakers. In the midst of the era of immediacy, the rise of this type of assistant lies in the comfort they provide to the user.

This also implies a necessary change in the content strategies of companies and in SEO, which is no longer based solely on the use of keywords but on the so-called long tail keywords, i.e. semantic or conversational phrases. It’s called semantic SEO.

Artificial Intelligence

Companies are increasingly looking to get closer to the user, give them a personalized service  and offering them a greater degree of interactivity that allows them to resolve their concerns. Artificial intelligence (AI) plays a great role in this.

Instant messaging channels are increasingly the order of the day to address these concerns, but also chatbots, which thanks to artificial intelligence try to offer customers a personalized service through real-time conversations.

Interactive Contents

The user likes to feel connected and participate in what is happening around them. This is why interactive content searches and immersive situations such as interactive videos, questionnaires and surveys, virtual reality or augmented reality are very attractive to consumers.

In this sense, the potential of 5G may mean a great growth of these type of techniques and technologies that offer unique experiences and increase the engagement of any brand.

Some of the main trends in digital marketing fort 2020 seem therefore to be linked to the generation of audiovisual content, personalization and the degree of consumer interaction and an increasingly important role for artificial intelligence.

Differences between Knowee and other tools

In the midst of the digital era, when new technological advances are made every day, it’s vital to keep up with the latest trends. This is never more true than in the business world, where falling behind or getting ahead of the competition on new tools can be the difference between success and failure.

It is in this spirit that tools such as Knowee provide new channels of corporate communication through digital business cards. Digital cards are more distinctive and innovative, adapted to the new times, but also more agile, flexible, comfortable and sustainable.

What makes Knowee different from other tools?

There are many other tools that can be used to create dynamic business cards – Camcard, ABBYY Business Card Reader, Moo, icon or DiHola! to name a few – but what gives Knowee the edge over them all?

Card creation

Firstly, unique to in this sector, Knowee enables users to create a variety of digital business cards in web format and bearing the exact image of the company . The cards are automatically identified with a code (URL) and a QR code that can be easily shared.

For creating the cards, the options in terms of design, styles and fonts are almost infinite, and they can even be added to email signatures. Cards can also be created directly from social networking information like that found in LinkedIn and Facebook.

Storage

Knowee not only allows you to accumulate other cards received (as do other apps) but also allows you to read their content, save them as a contact, add notes and search the ‘card holder’ by any field.

The cards in the ‘card holder’ can be shared with anyone and can also be exported directly to an Excel file for inclusion in any CRM.

Administration

It is in its administration that Knowee truly stands out from other applications. Its corporate functions are its greatest advantage:

  • Centralised management of card creation, modification and deletion by an administrator (or automated).
  • Management of the content and appearance of all the company’s cards in real time
  • Display of usage statistics for each card.
  • Centralised real time management of the email signature of all employees
  • Creation and export of a corporate ‘card holder’ (card CRM).
  • Corporate web and mobile authentication (SSO).
  • Integration with all company systems
  • Possibility of operating in “white label” mode.

Card view

It is also possible to make calls, establish direct contacts to locations or websites through the card. The data can be downloaded to your mobile phone’s address book and to applications such as Outlook or converted to multiple file types such as CSV and vCard.

Sharing the card and saving the contact has never been so easy. Knowee is cloud based, independent of devices and presents no compatibility issues: it is web standard.

Card exchange

Swapping cards is also very easy: through SMS, WhatsApp, email, Facebook, Twitter, LinkedIn, Skype, Bluetooth, NFC, AirDrop and even through QR, because you are actually sharing a web page. Its attributes position Knowee as the most complete tool in the sector of information exchange.

Other features

More than simply a business card, Knowee is a brand-new communication channel to which content can be added in real time: corporate videos, a banner, an offer, a promotion, an event, call to actions, links to content, documents, etc.

Every lead that see the card will be getting all that content too. And the same functionality is available for company mail signatures. These last aspects complete some of the main features of Knowee. What are you waiting for? Dive into the digital world.

How Knowee works

Business cards have traditionally been the means by which contact details were exchanged in areas such as business. Name, job title, telephone number, postal address and e-mail is the information generally included on a person’s business card. They are still printed today and you will have seen that they continue to play a key part in business meetings.

The digital age transforms the medium

Over the many decades since their invention business cards have hardly changed at all. Their evolution over the years has included changes in typography, the introduction of color and the inclusion of images  but it is only now in the midst of the digital era that that they are being radically transformed.

Paper is being replaced by an electronic medium,  that can share the same information of a physical business card but, unlike the physical card, will not degrade nor be easily misplaced.

How does Know.ee work?

 Digital cards are gaining ground over physical cards that degrade over time or can be lost It is in this context that Know.ee flourishes. Know.ee is an app that makes digital cards as easy to find as they are to share and update.

Generating digital card online is as easy as filling in some fields with the same data that you have on a physical card and choosing a design you like. It also allows you to include an image. And everything at the click of a button, either from home on your computer or even on the move with your mobile phone.

Sending your new digital card to one or all of your contacts is as simple as choosing the sharing option and the channel for it. From SMS to WhatsApp, through the different social networks or an email. The recipients of your shared digital card can store it in a virtual card holder where it will be easy to find when required, incorporate it into their mobile phone contacts or and use it to perform actions as diverse as making a call or sending a message.

The card will remain online to be consulted whenever you want.

Advantages of digital cards

They represent a further advance in an era in which technology pervades all areas. The way they’re created and the way you share them are simple,convenient, time-saving and economical. It is no longer necessary for you to employ and pay a designer and printer to get them produced. They don’t wear out like their physical counterparts.

Its sharing is secure, as is its storage, which saves you time when looking for a specific card. Searches of digital cards can be carried out using different parameters.

The creator of the digital card can update and add to its content e.g.change the photo in seconds. It also includes the option of generating different models, adapted to whoever it is being sent. It can also be transformed into a digital signature for inclusion in emails.

Business cards have never been more effective. Find out more at this link.

Testimonials from satisfied Knowee customers

We work with companies from all sectors and help them in the process of digital transformation.

We have compiled some of their experiences in these videos:

Javier Cremades, President Cremades & Calvo-Sotelo Abogados:

“I have been using it for two years and I feel more flexible and comfortable when calling someone to a meeting (…) It has made me more digital, more agile and better connected”

Miguel Ángel Reyes, CEO Global Business Owners:

“It gives us a platform on which we can have all the cards together (…). In addition, we can do marketing campaigns by launching our message to our partners”

Client testimonials

Eugenio Prada, Vice President Global Business Telecommunication Services:

“We used it to create our own database, which we then used in our marketing and promotional activities.”

Client testimonials

Enrique Seligrat, President Seligrat Automotive Group:

“For us it has meant significant cost savings, working with more efficiency and simplicity.”

Tools for the digital transformation of the company

In today’s highly competitive business ecosystem, only those companies and organizations that are able to quickly adapt new technologies will be able to survive in the near future. The digital transformation is here to stay and, although the focus is on technological change and management processes, it is also based on such subtle modifications as the use of virtual business cards.

Which digital transformation tools stand out?

To start a process of digital transformation in your organization there are many tools that have emerged in recent years. Among the best known, we can highlight the following:

Office Suites

These will be perhaps the most familiar tools because many companies already use Office Suites in their day to day work. They consist of a set of applications that allow collaborative internal management of the company. They include email management, text editing, spreadsheets and other similar office applications. The result: a company that increases efficiency and productivity.

Online communication

We live in the digital age in which online communication is the basis of B2B and B2C business. For this reason, an endless number of tools have emerged that will allow you to digitize your digital presence. From sending emails to creating online advertising campaigns, including digital signatures and virtual cards.

Internal communication

Using innovative tools to transform your company’s internal communication is also a step towards digital transformation. Tools such as Slack allow you to manage and distribute tasks, communicate in work teams, share files and coordinate activities. The result: greater productivity thanks to technology.

Customer management

Among the tools for effective customer management CRM has come to play a very significant part. A clear example is HubSpot’s CRM tool. HubSpot is a SaaS company that offers utilities to boost sales and carry out marketing initiatives with customers. There are free and paid versions, so you can see for yourself how CRMs can benefit your business.

Big data

The digital transformation has a very important ally: big data. Big data tools help companies use data and information to create much more effective business strategies. In this group of tools, you can find, for example, Apache Hadoop or Elasticsearch. Data science will revolutionize the way companies operate. As you can see, digital transformation is based on multiple aspects that have a common goal: to adapt companies to the new digital ecosystem. Generally, they apply 3 basic pillars of the digital transformation according to the Digital Transformation Institute: business transformation, operations transformation and improvement of the user experience. The result: a company prepared to face the challenges of the future.

How to design attractive business cards

Business cards are not only contact data, but also branding and a reminder to the recipient. A good design can make your name stand out from others when it comes to the moment of decision.

For this reason, business cards should be part of the company’s communication strategy. To make them it is best to employ a professional designer who can provide that distinctive value that your brand needs.

Design Tips

First of all, you must take your company’s sector into account because there are some that are more traditional than others. This fact will be decisive because the nature of your sector, e.g. modern or traditional, will dictate the kinds of colors and shapes you can use.

Having said that, there are some guidelines you should keep in mind for all cards:

  • Typography: Make sure you choose an easy-to-read typeface. Keep in mind that the objective of your card is that the recipient can access your data easily. An overly ornate typeface will negatively affect the card’s impact.
  • Text and background color: if you decide on using a background color, instead of the standard white, you must check that the contrast between background and typeface is adequate for easy reading.
  • Double-sided printing or just one side? We often neglect the back of the business card but it’s a place that can help us stand out. For example, Printing the logo on the back will help your customers quickly identify the card.
  • Size: if you are going to opt for the traditional format and print your cards, keep in mind that they should fit in a card holder or in a wallet and be large enough to accommodate all the written elements at a size that is legible. With these factors in mind we recommend the standard size which is usually 9x5cm.

Some differentiating elements: to achieve a modern and dynamic image, there are some things you can do.

  • For example, include a QR code Scanning the QR code with a smartphone or tablet camera automatically records all the cards information to the phone.
  • Digital Cards: The latest thing in business cards is a digital version. They are very similar to the physical ones in appearance but instead of having to to be physically delivered they can be shared simply and comfortably through our smartphones and tablets. In addition to projecting a modern image the digital card saves on paper and the time the recipient would otherwise have spent transferring information to an archiving system. Let’s see in detail how we can create digital cards.

Digital Business Cards

Physical business cards, as we know them, are on the way out. Nowadays we can create attractive business cards online using a software that not only avoids the use of paper, but also adapts your contact details to current technology.

With tools like Knowee you don’t need advanced knowledge of graphic design and you save money on paper and printing. This tool has an editor in which you can choose from dozens of templates and customize them in tune with the identity of your company.

After entering the data you want to include, you can add the company logo and experiment with the different design options available. If you already have a previous design or want to include a custom background you can upload it into Knowee.

These cards are not printed, but shared. Your business card becomes a URL containing all the information about you and your company. It includes basic contact information, such as phone number and email address, as well as location, with a link to Google Maps, website, company logo, your profile picture, and even social network profiles.

Your customers can consult the URL whenever they want to see your data. Your card will not be lost among other papers or end up crumpled in some corner. Plus, the cards data can be added to smartphone, tablet or laptop contacts with the click of a button.

You can also enable search engines like Google or Bing to find the business card and customize the URL colors. In addition to everything else you can see statistics on how many visits your card has received.

Best of all, these business cards can be modified whenever you want. If your address changes, your phone number changes or you have a better photo, just edit it to update the data instantly. As you can see, presenting an attractive business card does not require large expenditure. All you need is Internet access and a minimum of expertise to design it to your liking.