How to convince management to implement a digital strategy?

The digital transformation is no longer merely an option but a necessity. Companies are operating in an increasingly digital environment and it is necessary for each to equip itself with the tools to compete with its rivals. If you’re clear about the importance of the digital transformation, but members of the company leadership are still a little reluctant, here are a few arguments to convince them.

7 benefits of the digital transformation in your company

These are some of the facts that should motivate your company’s CEO to address digital transformation, whether he is running a large organization or an SME.

1. Customer confidence

Members of your audience are totally adapted to the new technologies and a good percentage are digital natives. Their consumer habits are clearly influenced by an attachment to the digital world and if you want them to have confidence in you as a supplier you must try to adapt and offer them what they expect.

2. New business opportunities

Incorporating the Internet as a channel in your commercial strategy allows you to get new clients, establish synergic collaborations with other companies and increase the volume of your business. If you have a good digital reputation, everything will be much easier.

3. Managerial economics

Time, economic resources, the brand and people are the main resources of any company. If, thanks to technological innovation, you manage to save time and improve the quality of your company’s internal processes, the initial expense will soon translate into a very profitable investment. Productivity improves and, in doing so, costs are reduced. As a result, margins and profits are also multiplied.

4. Access to valuable information

CEOs are faced daily with important decisions that condition the future of their company. Having reliable information makes the possibility of getting it right much greater. If you have access, big data allows you to obtain, organize and explore useful data to identify your audience and their main needs.

5. More accessible internationalization

The implementation of a digital strategy and internationalization are independent issues, but it is clear that the former facilitates accessibility and development in international markets, which is key in today’s globalized market. You will be able to expand markets (geographically speaking) and deal with clients or collaborators from all over the world, minimizing physical and cultural barriers.

6. Paradigm shift

The only constant is change, much more so in business. The digital update allows you to reconsider all the parameters and assumptions of traditional activity. It offers you the opportunity to acquire a new business concept, explore new business areas, decentralize your work, promote a powerful culture of innovation and, in short, compete better in your sector.

7. Talent and differentiation

Talent wants to work in modern and technologically advanced environments. Hand in hand with this reality, you will be able to develop new products and services, optimize the existing ones and be more attractive as a brand and boost a differential competitive advantage.

Few people doubt it anymore: the digital transformation is the future, but also the present. We hope that these arguments will help you convince the management of your company to take a firm step forward.

Low-cost tools to start the digital transformation in your company

The digital transformation is here to stay. It’s no longer optional in your business. In fact, if you haven’t already started this process, you’re probably losing money and competitive power to your competition. This is a reality, whether you belong to an SME or a large company.

At this time and as the purchasing manager of your company you should be familiar with or at least know of some of the tools that can help start the transformation process. Some tools will help you manage the purchasing and procurement process, others will help you organize your daily tasks and be useful to your colleagues.

10 low-cost tools to start the digital transformation process

Below is a selection of low-cost or free tools that can be useful in the beginning of a complicated transformation process from which your company will emerge strengthened, both economically and in competitiveness.


One of the most necessary tools in the management of a business at a digital level is a CRM. CRM systems allow you to know and manage the relations with your existing and potential clients. Zoho’s software (which has a free trial version) is one of the most popular applications in this area. At the end of a free trial period it offers a range of affordable solutions.

Digital Presence

Knowee, which offers a wide variety of functions aimed at the corporate management of digital business cards, is also a valuable CRM software. It not only allows you to create corporate business cards and share them, but it can also scan the cards of your contacts and store them in a visual card holder. Knowee acts as both a business card and a database.

In addition, Knowee creates a completely new channel of corporate communication through which to inform customers and suppliers about campaigns, promotions and events from a complete corporate control panel that integrates with card usage statistics.

In addition to all this Knowee is also a clear example of a digital transformation that translates into savings in costs, logistics and paperwork, thus helping to reduce the carbon footprint. A free plan is available for individual users.

Procurement Management

For procurement purchasing managers can use management tools such as Precoro, which facilitate, among other functions, the management of suppliers or the company’s product catalogue, the creation and sending of purchase orders and the analysis of expenditure data or invoicing. It offers a free trial and various payment plans.

Project Management

Free to download, platforms like Trello allow remote management of teams as well as collaborative work and the organization of projects and tasks.All this through a simple system based on boards, lists and cards. Other platforms such as Evernote allow similar functions in terms of organizing tasks or annotating ideas.

Social Networking

A very useful tool for the management of social networks and one of the most used in the business environment is Hootsuite, which allows you to schedule publications for different accounts of Twitter, Facebook, LinkedIn, Instagram, etc. A free version is available.

On the other hand, if you don’t want to limit yourself to sharing posts that contain only one copy (which is not recommended), tools like Canva can help you create simple designs in their free version or simply resize images to fit the appropriate publication size.

In addition to all these, tools such as Mailchimp, for the automation of email campaigns; Shopify, one of the most popular ecommerce platforms with which to manage orders and products, or Inbound Manager Pro, which incorporates CRM, automation or content functions, are also very useful.

Remember, it’s not the names of the tools that are important, but whether they meet the functions and needs that best suit your company. Search and compare, but don’t let things slide. The important thing is to start the digital transformation process as soon as possible.


A recent discovery we want to share with you: Milanote, a tool for organizing your creative projects into beautiful visual boards.

Created to replicate the feeling of working on a wall in a creative studio – visual, tactile and sometimes a bit messy, Milanote is a great fit for freelancers in both the marketing and design spaces. It has heaps of built-in templates to help you get started with a variety of different projects, from creating a moodboard to set out the visual direction for a project, to writing a creative brief. Its sharing features make it a great option for those who regularly provide work to clients for feedback.

Milanote’s basic plan is available for free with no time-limit. A nice freshener!